Just a few a few years ago, most men thought that the term ’skin care’ had nothing to do with them. Skin care was seen as involving all manner of practices, some quite painful, done by the women folk in a bid to look attractive. Any man who showed even the slightest active interest in skin care was promptly branded ’sissy’ and shunned by other men.

With time, things have changed. Today, skin care for men is in many developed societies seen as much of a man’s thing as of a woman’s thing. Manufactures of skin care products are even making some skin care products directly targeted to the men, with the number of such skin care for men products actually being more than skin care products for women in some outlets!

Yet the idea of skin care for men still attracts discomfort in some quarters - with one quite influential school of thought in men forums still holding the view that men should have nothing to do with ’skin care,’ which is perhaps a deluded view, as many things like ‘washing one’s face in the morning’ or ‘wearing shoes on the feet’ still fall within the confines of the term ’skin care.’ What this school of thought refers to when arguing that skin care practices are not masculine though are probably the so-called ‘advanced skin care practices’ like exfoliation and other types of cleansing. Still, the ideas of this school of thought can be confusing to the ‘ordinary’ man whose thinking it is seeking to influence, and whom the media and the makers of skin care products are also seeking to influence by arguing that the modern man has to ‘take care of how he looks’ if he is to be successful in this day and age.

In the midst of this entire din, many men are opting to follow the ‘mid-way path’ between being too preoccupied with their physical appearance and taking absolutely no care of their physical appearance. To be sure, a man who is preoccupied with his physical appearance is a major turn off, but so is a man who simply doesn’t care about how he presents himself to others.

The modern man sees the point in taking good skin care (if only to appear presentable for social and professional reasons), but he also doesn’t want to engage in skin care practices that could see his masculinity and male identity brought into question.

Skin care for men will naturally receive a great boost when men come to de-link it from appearance, and see it for what it really is: namely care for the biggest (and probably the most versatile) organ in the body, the skin.

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